After your book is published, marketing can be a big challenge, especially if you're doing it all yourself. It would be great to have help, of course! But I've found there are some things you can do to help get your book into the hands of your ideal reader. Here are some methods I'm currently using.
Blogging - Don't let a small readership discourage you. If you regularly post weekly or every other week, you'll be on the way to creating a destination for readers. I've blogged about worldbuilding for my Hathor Legacy series, and also shared writing tips. If you have information that is interesting to read, you'll get visitors.
Radio show interviews - Look for podcasts that feature authors in your genre. If you can read an excerpt from your book during your guest spot, even better. I recently had a radio show spot where I read several pages from my new book, Hathor Legacy: Burn. Since the show was recorded, it will always be available for new listeners to hear about my book.
Social media - There are lots of ways to reach out to readers, but it all depends on the platform. Right now I'm on Twitter, Facebook, Google+, Pinterest and LinkedIn.
When I'm on Twitter, I share links for my books, but I also interact with other writers and RT (retweet) other tweets of interest. On Pinterest, I created a board for Hathor Legacy, where I share pictures that inspired me when I was creating the setting. On Google+ I also share blog posts, and I've joined a few communities for romance writers/readers. I don't have an author page on Facebook, so I share updates about my book on my personal page. On Facebook I also joined a science fiction romance group where I can interact with other writers.
Amazon.com Author Pages – If your book is on Amazon, you can update your page with your twitter and blog feeds. You can also share events as well. A new option is that you can create a URL for your page, using your name or the name of your book series.
Guest Posts - Trade blog posts with other writers. I've done guest posts on other blogs, and I have posts from other writers on my blog. You never know where a reader will find you.
One last thing, don't forget word of mouth. It might seem old fashioned, but it's the best way to get the word out. I shared announcements about my book with friends, and they've told other friends. People will listen to someone they know and trust, so they'll be likely to check out your book if a friend tells them about it.
For me, book marketing is a lot of trial and error. When you find a method that really works, keep it up! But don't be reluctant to stop doing things that don't work for your book. Just keep at it, and you will connect with your ideal readers.
On the planet, Hathor, an old threat re-emerges that may destroy the fragile alliance between the Guardians and Novacorp. When Nadira is called to investigate a rash of fires throughout the city, she discovers the Deshtu, another group with PSI powers who have been purposely kept in the shadows.
Working to uncover the source of the fires, Nadira learns the brutal truth about the origin of the Guardians. The Guardian Elders have plans to make Nadira more powerful, and she may be forced to sever her psychic connection to her lover, Jonathan Keel.
When an unexpected ally gives Jonathan information about the Deshtu that connects them to the fires, he becomes a convenient scapegoat for the opposing factions. Nadira puts her life on the line to solve the crime, while the Elders make their move to remove Jonathan from her life forever.
As time runs out, the Guardians prepare for a clash with Novacorp that could plunge the planet into chaos, and a final betrayal forces Nadira to risk everything to save herself and Hathor.
AUTHOR Bio and Links:
As a little girl when Deborah A Bailey was watching Star Trek and Twilight Zone, she was writing and drawing her own superheroine comics. When she grew up, she continued to write and followed her love of technology into a career as a computer programmer and developer. But writing was never far away from her heart, so over the years she wrote and published stories set on other worlds and in Earth's future. Ultimately she fulfilled a lifelong dream and completed her first novel in the Hathor Legacy universe, Hathor Legacy: Outcast.
Her short stories have won awards from the Philadelphia Writers’ Conference and her work has been published in US1 Magazine and the Sun. In 2013 she published a short story collection, Electric Dreams: Seven Futuristic Tales. In her "other" life, she's a freelance writer who's published three non-fiction books and countless articles that have appeared in print and online. Visit her blog for writing tips, interviews and updates. http://www.BrightStreetBooks.com
Deborah will be awarding a free print version of Hathor Legacy: Burn to three randomly drawn winners via rafflecopter during the tour (US ONLY), and a Grand Prize of a $45 Amazon GC to a randomly drawn winner via rafflecopter during the tour. A $35 Amazon GC will be awarded to a randomly drawn host.
a Rafflecopter giveaway
A blast from a stunner shot out, illuminating the darkness. It hit the wall above Nadira's head and sent out a shower of sparks.
Out of the darkness, a woman dressed in grey coveralls ran out of the shadows. In her fist she clutched a long, metal cylinder. The woman raised her arm to strike, as a screeching cry that sounded like the whine of a mining drill escaped her lips.
Nadira reached out and sent an energy blast in the woman's direction, sending her flying. She fell and slid across the floor.
In front of her, on the other side of the warehouse, she saw three figures struggling under the overhead lights. One of them was dressed in security garb. "Lt. Lin!" As she ran towards them, Nadira saw the glint of an oversized, mine-issue stunner, then bright blue light shooting out.
A man leaped towards her. Gripping a smaller stunner that fit in the palm of his hand, he aimed at her head. She sent out a blast that pushed him back. He crumpled on the ground, gasping.
Piercing screams echoed through the area, followed by stunner fire. Lt. Lin stood in the lighted area.
When she spotted Nadira, she rushed towards her. "Nadira! Watch out!"
But before she could get far, two bright blue and white stunner blasts hit her. She swung and managed to get off a shot before she went down.
"No!" She moved towards her, but stopped short as four figures emerged out of the shadows. All she could see was the outlines, and hear the rustle of their coveralls.
"Who are you?" A gruff, male voice demanded.